7 Ways to Sell What Customers Value | Gary Arnold

How To Sell More

Do you ever feel like you are disconnected from your customers and struggling to drive growth?

In this episode, Mark Drager interviews Gary Arnold, a growth leader and recently appointed Chair for the Seattle EXECUTE Mastermind Group, to explore his customer-centric philosophy for business success. Gary has established himself as a versatile leader in customer engagement and value creation.

His career spans roles at tech giants like Amazon, GoDaddy, and PayPal, as well as innovative startups, giving him a unique perspective on driving growth across various business scales.

In this episode, you'll discover:

• Why customer focus trumps competitor analysis and internal capabilities

• How to maintain customer connection even in large organizations

• The art of uncovering customer needs without bias or preconceptions

• Strategies for quantifying and communicating your true value to clients

• Tactics for overcoming price sensitivity in competitive markets

• Why constant value reminders are crucial throughout the customer lifecycle

• How to turn small improvements into million-dollar impacts for clients

• The power of thinking beyond your product to its wider business impact

• Techniques for finding unexpected sources of value in your offerings

• Why engaging customers with no expectations can lead to surprising insights

• How to balance technical knowledge with clear, value-focused communication

• The importance of being ready to walk away when value alignment is missing

Tune in and prepare to elevate your customer relationships, unlock untapped potential, and drive business growth with Gary Arnold's proven strategies!

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