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#246: Jen Allen-Knuth on Navigating Complex Sales with the Challenger Approach
Manage episode 411406115 series 2898973
Konten disediakan oleh Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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In this episode, you're going to learn:
1. Implementing insights from early to late stages to engage and persuade stakeholders
2. Importance of not making assumptions about the client's knowledge
3. The strategy of revisiting insights to create urgency for the decision
Connect with your hosts:
- Connect with Luigi Prestinenzi on Linkedin
- Connect with David Fastuca on Linkedin
About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
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