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Raising Prices 50X - with indinero's Jess Mah

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Manage episode 384869023 series 2948343
Konten disediakan oleh Peep Laja. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peep Laja atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, and how she brought in an experienced CEO.

Key Points:

01:45 Pivoting to a new customer segment willing to pay more
03:00 Combining QuickBooks, Mint.com and luxury concierge service
04:15 Seeing product issues by observing customers use it
08:00 Focusing on customer health and early churn indicators
10:30 Customizing marketing and sales for each vertical
16:15 Replacing yourself earlier as CEO with a more experienced leader

Mentioned:

LinkedIn

Twitter

indinero
Mahway

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 episode

Artwork
iconBagikan
 
Manage episode 384869023 series 2948343
Konten disediakan oleh Peep Laja. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peep Laja atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, and how she brought in an experienced CEO.

Key Points:

01:45 Pivoting to a new customer segment willing to pay more
03:00 Combining QuickBooks, Mint.com and luxury concierge service
04:15 Seeing product issues by observing customers use it
08:00 Focusing on customer health and early churn indicators
10:30 Customizing marketing and sales for each vertical
16:15 Replacing yourself earlier as CEO with a more experienced leader

Mentioned:

LinkedIn

Twitter

indinero
Mahway

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 episode

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