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#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy
Manage episode 407740469 series 1980353
Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook, to leveraging storytelling for maximum connection with healthcare consumers.
RELATED RESOURCES
5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/
How Healthcare Marketers Can Make Better Use of Video - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-healthcare-marketers-can-make-better-use-of-video/
How Healthcare Marketers Should Use TikTok - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-tiktok/
Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/
100 episode
Manage episode 407740469 series 1980353
Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook, to leveraging storytelling for maximum connection with healthcare consumers.
RELATED RESOURCES
5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/
How Healthcare Marketers Can Make Better Use of Video - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-healthcare-marketers-can-make-better-use-of-video/
How Healthcare Marketers Should Use TikTok - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-tiktok/
Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/
100 episode
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