Artwork

Konten disediakan oleh Cardinal Digital Marketing. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Cardinal Digital Marketing atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

#73 - How the FTC’s Recent Rulings Affect Healthcare Marketing

21:31
 
Bagikan
 

Manage episode 360371599 series 1980353
Konten disediakan oleh Cardinal Digital Marketing. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Cardinal Digital Marketing atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The world of healthcare marketing is changing. Recent FTC complaints against GoodRX and BetterHelp, have caused the government to refine guidelines around the type of information that healthcare companies are allowed to share with marketing technology providers. So, what does this mean for healthcare advertisers?

On this episode of Ignite, our hosts, Director of Marketing, Ashley Petrochenko and SVP of Strategy and Analytics, Rich Briddock, explore the specific information that’s now protected and how healthcare groups can still advertise to consumers while following these new regulations.

ADDITIONAL RESOURCES Healthcare Marketing & HIPAA: What’s Changing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-hipaa/

  continue reading

100 episode

Artwork
iconBagikan
 
Manage episode 360371599 series 1980353
Konten disediakan oleh Cardinal Digital Marketing. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Cardinal Digital Marketing atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The world of healthcare marketing is changing. Recent FTC complaints against GoodRX and BetterHelp, have caused the government to refine guidelines around the type of information that healthcare companies are allowed to share with marketing technology providers. So, what does this mean for healthcare advertisers?

On this episode of Ignite, our hosts, Director of Marketing, Ashley Petrochenko and SVP of Strategy and Analytics, Rich Briddock, explore the specific information that’s now protected and how healthcare groups can still advertise to consumers while following these new regulations.

ADDITIONAL RESOURCES Healthcare Marketing & HIPAA: What’s Changing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-hipaa/

  continue reading

100 episode

Semua episode

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat