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Paco Underhill - Immersive Consumer Behavior 7
Manage episode 331768619 series 3345377
Konten disediakan oleh Charlie Morrow. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Charlie Morrow atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Paco Underhill was inspired by the methodology of urbanist William H. Whyte & the fact that he has lived in many cities around the world as the son of a diplomat, is a retail space doctor, consumer behavior consultant and best-selling author of Why We Buy: The Science of Shopping, founded the first iteration office of his consultancy Envirosell in 1986. He became the chairman of the New Wilderness Foundation, an ethnopoetics and performing arts group, co-founded by poet Jerome Rothenberg and Morrow in 1974.
* production & audio backdrop: bart plantenga
36 episode
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