228: Mastering the AlikeAbility System: Boost Sales Conversions with Guest Nancy Zare

Imperfect Marketing

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Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer's preferences and the importance of not giving up on marketing strategies that may not initially work.

Topics Discussed:

• Importance of understanding the buyer's perspective.
• Adapting the sales approach to match the buyer's style.
• Importance of working with clients who match the right style.
• Benefits of referring prospects who don't match your style to colleagues.
• Characteristics of the ideal client: go-getters, intellectually savvy, and driven to serve others.

Connect with Nancy Zare, Ph.D.:

• LinkedIn
• Sales Whisperer

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Chapter

1. Buyer Styles and Likeability System (00:00:00)

2. Effective Communication in Marketing (00:12:31)

3. Enhancing Connections With Nancy on LinkedIn (00:23:56)