🔮 Part 1: The World of Cannabis-Based DTC Products with Aaron Nosbisch, Founder of BRĒZ & Lucyd

In Growth We Trust: Marketing | Growth | Startups

Join us for a special two-part episode this week 🎙️ Part 2 will drop this Thursday. In this episode, we had an amazing chat with Aaron Nosbisch, who has recently launched a direct-to-consumer drinks brand called Brez with the also famous Nick Shackelford. 🍹 What makes Brez unique is that it is a THC infused beverage, so instead of getting drunk, you can enjoy a Brez and get a little bit high. 🌿 You can catch the first part now, and stay tuned for the second part coming soon. As always, we appreciate your support and feedback. Let us know what you think about this episode, and if you have any suggestions for future topics or guests, feel free to reach out. Enjoy listening! 🎧✨ 🖇 Useful links 🖇 💡 Aaron's Linkedin: https://www.linkedin.com/in/aaronnosbisch/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe 📌 Timestamps 📌 0:00 Intro 2:08 Astrology and advertising. 9:58 How to scale THC-infused products? 12:07 Different types of high. 15:12 Hemp-derived CBD laws. 19:17 Brilliant branding job. 23:15 Drug kingpins in advertising. 24:20 Defensibility in advertising. 29:34 The future of advertising. End of part 1. 🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,content, tourist season, gathering communities, horoscopes, copywriting,restrictions, gambling clients, Betfair, case studies, hyper-specific, creative, sales team, niche, gambling performance media, casinos, New Jersey, online gambling, online casino, campaigns, performance, report, attribution numbers, conversions, signups, funded accounts, ad, 17th episode, leaders, growth, marketing, startups, product, Aaron, drinks bar, direct to consumer, brand, breeze, THC infused beverage.,beer, drunk, breeze, high, agency, Lucid Media, marketing, THC, CBD, psychedelic brands, difficulties, sex toy industry, adult industries, advertising, scale, product, terms of service, Facebook, Instagram, Twitter, ads, insightful discussion, world, England, Europe, Amsterdam, dollhouse, Florida, summers, home, cannabis, psychedelic drink, business trip, overview, elevator pitch, Aaron Auschwitz, e-commerce, MySpace, Big Cartel, endorsements, sponsorships, influencer marketing, B2C, D2C, Monk, portable aromatherapy diffuser, nicotine, tobacco, vaporizer, essential oils, blends, advertise, shut down, letter, Zuckerberg, e-cigarette, innovation,advertising, ad account, non-vaporizer, scaled, $50 million, fastest growing companies, co-owned, Ruby Roy King, startups, agency, Lucid, cannabis, CBD, hemp, Facebook, Instagram, compliantly, largest cannabis social advertising company, Breeze, microdose-infused, cannabis, mushrooms, beverage, federally legal, America, THC, mushroom aspect, lion's mane, sci fi, high, smoking, joint, space cake, edible, gummy, THC, shoot up, fall down, mind, pleasant experience, smoking, heavy, sedated, body buzz, panic attacks, beginners, overwhelming experience, dose properly, Breeze, micro-dosed, dosage.,small cans, milligrams, big cans, nano emulsified, acoustic technology, absorb, minutes, mouth, cheeks, throat, lining, body, feeling, dosage, clear, flowy, edible, spiked up, high feeling, onset, smoking, aggressive, alcohol, bad drug, rotting fruit, rotting vegetable, delirious, intoxication, harmful things, breeze, camaraderie, group activity, feeling good, toxic, hangover, UK, Amsterdam, laws, Sensi seeds, Spain, Portugal, Germany, CBD laws, hemp derived THC breeze, legal, other countries, hemp derived CBD laws, below 0.3% THC, modeled, wrote into laws.,UK, Spain, Italy, France, cannabis,build, scale, D2C, negotiation power, distributors,transcript, podcast episode, keywords, scaling, Lucy, success, built, advertising agency, sector, regulated, competitive advantage, moat, risk, blue ocean, dominance, strategies, challenges, regulated space, policies, innovation, agency, people business, human suffering, maximizing human potential, conscious compounds, therapeutic compounds, net positive return, ad spend, c