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Konten disediakan oleh IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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EP 193 - Managing the Transition from Selling Units to Selling SaaS

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Manage episode 383481217 series 1431888
Konten disediakan oleh IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Our guest today is Tsiki Naftaly, Co-Founder of Copilot.CX, a unique solution in the consumer electronics industry. Copilot.CX transforms occasional buyers into loyal, prime users. Through customer collaboration, they boost sales, enhance reviews, and ultimately elevate the overall customer experience.

In this episode, we delved into the challenges encountered during the shift from being a hardware device manufacturer selling units to becoming an IoT device manufacturer offering SAS subscriptions. We also talked about the benefits of incorporating automated customer touchpoints throughout the product's lifecycle, customer satisfaction and opportunities for upselling supplementary services.

Key Discussion Points:

  • How has the company's shift from hardware distribution to customer engagement platform affected its value proposition?
  • What is the process of using customer data to improve Salesforce, refine marketing, and potentially shape product development?
  • How do you see the tech services in your solution stack to bring valuable proposition to life?

You can find him on:

Website: https://www.copilot.cx/

Linkedin: https://www.linkedin.com/in/tsikinaftaly

  continue reading

229 episode

Artwork
iconBagikan
 
Manage episode 383481217 series 1431888
Konten disediakan oleh IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Our guest today is Tsiki Naftaly, Co-Founder of Copilot.CX, a unique solution in the consumer electronics industry. Copilot.CX transforms occasional buyers into loyal, prime users. Through customer collaboration, they boost sales, enhance reviews, and ultimately elevate the overall customer experience.

In this episode, we delved into the challenges encountered during the shift from being a hardware device manufacturer selling units to becoming an IoT device manufacturer offering SAS subscriptions. We also talked about the benefits of incorporating automated customer touchpoints throughout the product's lifecycle, customer satisfaction and opportunities for upselling supplementary services.

Key Discussion Points:

  • How has the company's shift from hardware distribution to customer engagement platform affected its value proposition?
  • What is the process of using customer data to improve Salesforce, refine marketing, and potentially shape product development?
  • How do you see the tech services in your solution stack to bring valuable proposition to life?

You can find him on:

Website: https://www.copilot.cx/

Linkedin: https://www.linkedin.com/in/tsikinaftaly

  continue reading

229 episode

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