Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun Plotkin

Industrial Strength Marketing

In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agility, and technology's role in driving growth.
Learn how manufacturing sellers and marketers can adapt to improve decision-making and drive growth in uncertain times.

Articles and resources reference in this episode:

• The Future of B2B Sales - Building the Right Team - McKinsey & Company
• Connect with Jennifer Stanley on LinkedIn
• Connect with Candace Lun Plotkin on LinkedIn

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About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.

Let’s connect:

• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
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Chapter

1. Assembling Winning Teams for Success (00:00:00)

2. Evolving B2B Sales Roles and Talent (00:05:27)

3. Enhancing Customer Engagement and Intimacy (00:11:13)

4. Maximizing Cross-Functional Sales Teams (00:25:50)

5. Redefining Sales and Marketing Roles (00:40:22)