Offline dengan aplikasi Player FM !
Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour
Manage episode 430309396 series 3510027
Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approach, launching a 14-week program that teams up with 10 TikTok creators to offer endless travel possibilities. Tune in as we unpack these dynamic developments in the world of social media and travel.
51 episode
Manage episode 430309396 series 3510027
Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approach, launching a 14-week program that teams up with 10 TikTok creators to offer endless travel possibilities. Tune in as we unpack these dynamic developments in the world of social media and travel.
51 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.