Instagram Updates Metrics to Focus Creators on Views

Inner Sircle

On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article.

Highlights:

• Instagram metrics are shifting focus from followers and likes to reach.
• Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count.
• Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories).
• Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stories.
• Insights will now feature a “Views” icon, replacing metrics like “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.”
• Repeat views of content will be counted, similar to how plays and replays are counted for reels.
• The change aims to shift focus from follower counts due to the evolving behavior of Instagram users.
• Over 50% of posts in the IG feed are now shown through Meta’s AI recommendations, not from profiles users follow.