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Banking with Heart: Emotional Intelligence in Financial Decisions
Manage episode 405357680 series 2538515
Konten disediakan oleh Podcasts That Matter and David L. Peterson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Podcasts That Matter and David L. Peterson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
We often make decisions using our emotions, but financial decisions are more likely to be better and more useful if we make them by using our heads. Behavioral science and storytelling can help with crafting the right messages to customers that will regain their emotions and take good care of them in the financial world. How science can help in attracting and acquiring new customers?
Notes:
π Are emotions important when making a decision? 01:01
π€ How young people make decisions: emotions can be bad for banking decisions. 02:59
π€― Younger customers are using alternative payment services: emojis as reasons to choose bank service. 03:26
π§ Stories activate the brain: using storytelling to help your customers to make good financial decisions. 06:05
π― Marketing crafted based on behavioral science: affirmation and support that will appeal to clients. 08:20
Links:
Email David: david@davidpeterson.com
Connect with David: www.linkedin.com/in/dlpspeaks
Learn more about David: www.davidpeterson.com
Consult with David: www.i7strategies.com
Sail with David: www.i7sailing.com
60 episode
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