EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

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ABOUT THIS EPISODE:

In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions.

The examples include Lily's Kitchen, Atoms, Gymshark:, Rimowa, Civilist Berlin, Patagonia, Nudie Jeans, Motel Rocks & Djerf Avenue.

The episode emphasises the importance of standing out and creating points of difference in ecommerce.

Key takeaways:

1. Innovation in ecommerce involves finding creative executions that enhance the customer experience and drive smarter business decisions.

2. Features like personalised feeding guidelines, stock notifications with product recommendations, and complex product configuration can add value and improve the customer journey.

3. Collecting and utilising product reviews can provide valuable insights and help counter conversion barriers.

4. Customisation options, engaging storytelling, and interactive elements can make the shopping experience more enjoyable and memorable.

5. Size profiling, curated looks, and brand value storytelling can help customers find the right products and connect with the brand's values.

6. Attention to design details, such as animations, iconography, and typography, can create a unique and engaging website.

7. It's important to stand out and create points of difference in ecommerce to drive better outcomes and customer engagement.