How to Create a Podcast Brand Your Listeners Can’t Ignore | Tonya Eberhart, Michael Carr

Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology

Most people think today’s top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily.
Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back for more.
(If that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that’s not the case).
But, all Top 100 podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.
But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can’t ignore.
Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let’s dive in.

→ This episode was recorded on the Deity VO-7U

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