[Top Agency Series] Building a Successful Lead-Generation Digital Marketing Agency With Ted Lau

INspired INsider Podcast

Ted Lau is the Founder and CEO of Ballistic Arts, a high-touch lead-generation digital marketing agency with over two decades of experience. Starting in video production, he transitioned to digital marketing to offer established mid-market B2B organizations a path to increased business through marketing efforts. Ted boasts a diverse clientele, from local organizations to prominent companies across North America. He is also co-host of the Marketing News Canada podcast, where he interviews guests from CMOs to astronauts. His entrepreneurial spirit, tenacity, and commitment to core values have helped shape and grow Ballistic Arts into a successful self-managed company.

In this episode…

Have you ever felt like you hit rock bottom with nowhere to go? Imagine building a business to find it resting on shaky foundations, teetering on the edge of collapse, with the weight of responsibility threatening to break you. What if there was a way out, a strategy that could turn it all around?

Digital marketing expert Ted Lau shares his gripping tale of entrepreneurship resilience. Starting from cold calling out of his parent's basement, Ted grew his agency through 20 years of industry changes. He shares the critical importance of hiring based on core values, the power of promoting leadership from within, and the transformative impacts of personal development programs on business practices. Ted recounts the painful period of buying out his partner and salvaging Ballistic Arts from near ruin.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ted Lau, Founder and CEO of Ballistic Arts, about the rollercoaster of entrepreneurship. Ted recounts surviving business hardships, shares the intricacies of transitioning from a project-based business to a formidable lead-generation agency, and offers an intimate look at his personal and professional development, shedding light on what truly matters in business: loyalty, determination, and resilience.