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The Power of Proactive Client Attraction
Manage episode 418017703 series 3528280
Konten disediakan oleh Kathe Kline. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kathe Kline atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of the podcast, hosts Kathe and Joanna discuss the challenges that insurance agents face in achieving success. They begin by examining a meme that one of Joanna's agents shared, which highlights the disparity between those who are eager to win and those who are willing to do what it takes to win. This sets the stage for a conversation about the importance of putting in the necessary work to succeed.
Joanna shares her personal experience of entering the insurance industry without any sales background. She struggled to adapt to the sales aspect of the job, especially when it came to selling life insurance to people who may not initially want the product. In contrast, she found selling Medicare to be a different challenge, as people may need the coverage but often hesitate to make a decision.
Kathe emphasizes the difficulty of outbound cold calling but offers an alternative approach. She explains how she has built up her online presence and local website to attract clients organically, rather than relying solely on outbound prospecting. This method has proven to be much easier and more effective for her.
A key point that both hosts stress is the importance of overcoming personal insecurities and fears when it comes to content creation. Joanna shares her regret about not starting to create YouTube videos and other content earlier in her career due to self-consciousness about her appearance and perceived shortcomings. On the other hand, Kathe talks about how she overcame these insecurities by diving in and creating "pajama videos" when she couldn't sleep. These videos were unexpectedly well-received and helped boost her confidence.
The hosts encourage listeners to create their own content, whether it be videos, podcasts, or written articles, as a means of attracting their ideal clients. They highlight the importance of batching content creation and using it to build a lead funnel. This can involve offering a free guide or resource in exchange for an email address, which can then be used to nurture leads over time through automated email sequences.
In addition to content creation, Joanna suggests finding experienced agents to shadow or partner with. This can be done through an upline relationship or by reaching out to a "running buddy" in a non-competing market. She also recommends building relationships with other professionals who serve the same target demographic, such as financial advisors, accountants, and real estate agents.
The overarching message of the episode is that, despite the discomfort that may come with putting oneself out there, insurance agents need to overcome their fears and insecurities. They should focus on consistently creating valuable content and building strategic partnerships in order to build a successful insurance business.
Joanna shares her personal experience of entering the insurance industry without any sales background. She struggled to adapt to the sales aspect of the job, especially when it came to selling life insurance to people who may not initially want the product. In contrast, she found selling Medicare to be a different challenge, as people may need the coverage but often hesitate to make a decision.
Kathe emphasizes the difficulty of outbound cold calling but offers an alternative approach. She explains how she has built up her online presence and local website to attract clients organically, rather than relying solely on outbound prospecting. This method has proven to be much easier and more effective for her.
A key point that both hosts stress is the importance of overcoming personal insecurities and fears when it comes to content creation. Joanna shares her regret about not starting to create YouTube videos and other content earlier in her career due to self-consciousness about her appearance and perceived shortcomings. On the other hand, Kathe talks about how she overcame these insecurities by diving in and creating "pajama videos" when she couldn't sleep. These videos were unexpectedly well-received and helped boost her confidence.
The hosts encourage listeners to create their own content, whether it be videos, podcasts, or written articles, as a means of attracting their ideal clients. They highlight the importance of batching content creation and using it to build a lead funnel. This can involve offering a free guide or resource in exchange for an email address, which can then be used to nurture leads over time through automated email sequences.
In addition to content creation, Joanna suggests finding experienced agents to shadow or partner with. This can be done through an upline relationship or by reaching out to a "running buddy" in a non-competing market. She also recommends building relationships with other professionals who serve the same target demographic, such as financial advisors, accountants, and real estate agents.
The overarching message of the episode is that, despite the discomfort that may come with putting oneself out there, insurance agents need to overcome their fears and insecurities. They should focus on consistently creating valuable content and building strategic partnerships in order to build a successful insurance business.
Joanna Wyckoff from Topflightagent.com and Kathe Kline from CertifiedMedicareAgents.com talk about building a Medicare Insurance Agent business. (Use the code Babes2024 to get a free Bronze membership in the CertifiedMedicareAgent.com directory).
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