It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The Effectiveness Files: Tony's Chocolonely
MP3•Beranda episode
Manage episode 423177241 series 1047373
Konten disediakan oleh IPA Podcast and Institute of Practitioners in Advertising (IPA). Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh IPA Podcast and Institute of Practitioners in Advertising (IPA) atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.
…
continue reading
70 episode
MP3•Beranda episode
Manage episode 423177241 series 1047373
Konten disediakan oleh IPA Podcast and Institute of Practitioners in Advertising (IPA). Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh IPA Podcast and Institute of Practitioners in Advertising (IPA) atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.
…
continue reading
70 episode
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