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The Family Behind the World’s Warmest Sock with Director of Sockshop, Alok Ruia #67
Manage episode 375606702 series 2863159
Konten disediakan oleh Liz & Leila Willingham and Leila Willingham. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Liz & Leila Willingham and Leila Willingham atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
‘Feel good from the feet up’ - one simple phrase underpins the decades-long history of the Sockshop brand, and its direction is guided by the keen intuition of Alok Ruia.
As Director of the brand, which lies within the Ruia Group, there’s a fascinating dynamic between his business and those of his brothers, and a philosophy evident throughout the group.
Discover Alok’s journey into the family business, the blend of strategy with opportunity recognition, and how Annie Lennox changed the way the world sees socks…
This episode covers:
- The complication of family dynamics in business spaces
- Unique culture and autonomy being paramount
- The fascinating story behind Sockshop’s revolutionary Heat Holders
- Surprising cultural impacts that have come from celebrity socks
Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/
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