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Building Two-Way Email Conversations - Josh Kropkof
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Konten disediakan oleh Eric Rutherford. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Eric Rutherford atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way advertising channel into a dynamic conversation tool. He discusses the importance of frequency, variety, and personality-driven content in email campaigns. Josh also highlights the significance of conversion-focused design and the benefits of building a strong relationship with your audience through consistent and engaging emails. Tune in to learn actionable strategies for enhancing your email marketing efforts. ★ Support this podcast ★
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