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Barter and Shake: A story of Cocktails and Marketing
Manage episode 407337508 series 3561902
Konten disediakan oleh Arizona's Family (3TV & CBS 5) and Jaime Cerreta. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Arizona's Family (3TV & CBS 5) and Jaime Cerreta atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
The best cocktail bar in the United States is right here in the Valley. The Tales of the Cocktail Foundation announced Century Grand in Phoenix the Best U.S. Cocktail Bar. The awards are like the Oscars for the beverage industry. Yet, Kailee Asher of Barter and Shake, says the award announcement generated more digital leads from LOCAL media, not the article in the big name magazine. She knows this because she studied the analytics. She quite literally wrote the book on it in her self published book: Mise En Place Marketing. She writes the recipe for small bars and restaurants to get the most out of their marketing and how to fish where the fish are, plus we get to hear the story of how Undertow and Century Grand came to be.
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