JMT 015 Nicole DeBoom @nicoledeboom

JayMac Tri’s

“When my body is fit and strong, my mind is fitter and stronger too.” After winning IronMan Wisconsin in 2004, Nicole set out to change the image of women's running...and she did just that when she founded Skirt Sports three days later. Today Skirt Sports has expanded from its initial running skirt to a full line of inspirational women’s fitness apparel sold in hundreds of stores across the US and throughout the world, as well as a huge focus on events as the main driving force for women to move their lives forward. We chat about balance and integration of owning a company, raising a family, and racing triathlons. We also joke about not being the most accomplished triathlete in your household. :-) I was truly humbled to be able to chat with Nicole and you can hear more from her on her podcast: Run This World. Follow Nicole @ instagram.com/nicoledeboom and www.skirtsports.com