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#80 The Content Cornerstone: Pillars, Page Load, Personalisation, Mobile and more!
Manage episode 376080987 series 2805921
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Episode 13 of the "90-Day Website Mastery Podcast"
Introduction
Welcome to the '90-Day Website Mastery Podcast,' your go-to source for actionable tips and advice on transforming your website into an online destination your customers will rave about! Your hosts, Jonny Ross and Pascal Fintoni, bring you decades of experience in website design and management.
You Ask, We Answer 🙋♀️
Question: What are content pillars, do they work, and how can I get started?
Dive into content strategy with Jonny and Pascal as they tackle your most pressing question about content pillars. Learn how to use them effectively and the common pitfalls to avoid.
Key Takeaways
- Content themes and topics
- Star content: What makes a good eBook or lengthy article?
- How to use content series to supplement your pillars
Website Stories 📰
Featured Article: Medium is for human storytelling, not AI-generated writing by Scott Lamb, VP, Content @ Medium
Medium insists on human writing that deepens people’s understanding of the world. Jonny and Pascal discuss the merits and pitfalls of AI in content creation. Should your website disclose AI-generated content?
Key Takeaways
- Human stories vs. AI-generated content
- Responsible use of AI-assistive technology
- Business needs and search engine considerations
The Website Engine Room 🛠️
Pascal's Pick: Squoosh.app
Optimize your image files without sacrificing quality for quicker page loading.
Jonny's Pick: FullStory
Get invaluable insights into real user experiences on your site, find bugs, and offer better customer support.
The Website Call To Action 📣
Jonny: Test your website on mobile. It’s not mobile-first anymore; it’s MOBILE, full stop.
Pascal: List your memberships, awards, and certifications. Make sure you're showing them off on your website to build credibility and trust.
Stay Tuned: We'll be back with another episode soon. Send in your questions and share your website changes for a shout-out!
Contact Us
Jonny Ross
Pascal Fintoni
Further Learning:
- Check out our 90 Day Website Mastery Programme
Hashtags:
#WebsiteExcellence #ContentPillars #DigitalTransformation #WebsiteMastery
Thank you for tuning in, and remember: your website's evolution starts here!
Timestamps:
Content Pillars Explained [00:02:38]
Johnny and Pascal discuss the concept of content pillars and how they use them in the 90 Day Website Mastery program.
Confusion around Content Pillars [00:02:46]
They address the confusion caused by different interpretations of the term "content pillars" and how it can mislead users.
Medium's Stance on AI-generated Writing [00:08:13]
They discuss an article by Scott Lamb, Vice President of Content at Medium, about the importance of human storytelling and Medium's decision to prioritize human writing over AI-generated content.
The importance of human storytelling and limitations of AI-generated writing [00:10:57]
Discussion on Medium's position on AI-assisted content and the need for clear labeling. Debate on the value and limitations of AI in writing.
Debate on the use of AI in content creation [00:12:00]
Discussion on an agency's decision to not use AI in content creation. Exploring the benefits and potential of AI in writing and content creation.
The need for clear guidelines and best practices in using AI-generated content [00:13:17]
Exploration of the role of AI in content creation and the importance of clear guidelines for businesses, organizations, and social networks. Mention of AI-written content ranking well in Google.
The importance of mobile experience [00:22:19]
The speakers discuss the need for websites to prioritize mobile experience and ensure it is perfect, as Google bases its decisions on the mobile experience.
Recording and showcasing achievements on websites [00:26:48]
The speakers recommend recording and showcasing awards, certifications, and memberships on websites to build trust with customers.
Content pillars and focusing on customer needs [00:29:31]
The speakers suggest considering what products or services to sell more of and what customers need to understand better when developing content pillars.
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