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#84 Lights, Camera, Engagement: Social-First Video, Strategy, and Video AI with Adam Chandler
Manage episode 377810788 series 2805921
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🎙️ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. 🌟
Episode Highlights
💡 The Rise of Social-First Video
- Dive into the dynamic realm of social-first video content and why it's a game-changer for engagement.
- Discover the secrets to crafting captivating social-first video strategies.
📈 The Power of Video Strategy
- Explore the essential components of a successful video strategy that leaves a lasting impact.
- Uncover the role of storytelling and brand personality in effective video marketing.
🤖 Unleashing Video AI
- Get a sneak peek into the world of Video AI and its revolutionary potential in video marketing.
- Learn how AI can supercharge content creation, audience targeting, and decision-making in video marketing.
In-Depth Discussion
- 📽️ Social-First Video Secrets
- Adam shares his insights into the world of social-first video and how it's transforming audience engagement.
📹 Crafting an Effective Video Strategy
- Explore the art of crafting a video strategy that not only grabs attention but also converts viewers into enthusiasts.
🤯 The Game-Changing Role of Video AI
- Uncover the AI-driven innovations that are reshaping video marketing and taking it to new heights.
Key Takeaways
📌 Social-first video is the future of audience engagement, and understanding its dynamics is essential for marketers.
📌 A well-crafted video strategy, enriched with storytelling, can be a potent force for brand success.
📌 Video AI is a game-changer, offering data-driven insights and automation that can skyrocket marketing effectiveness.
Final Words
🎉 Thank you for joining us on this exhilarating journey into the world of social-first video, strategy, and Video AI with Adam Chandler. A huge shoutout to Adam for sharing his expertise and insights with us today! 🙏
Connect with Adam Chandler
🔗 Guest Links
Explore the world of Reel Film
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Feel free to use these show notes as your guide through this enlightening episode. Happy listening! 🎧
Timestamps:
The importance of understanding the "why" and objectives of video strategy [00:03:38]
Adam discusses the importance of understanding the purpose and objectives of a video project before determining the strategy.
Considering the longevity of video content and repurposing opportunities [00:06:39]
Adam explains the importance of planning for the long-term use of video content and how it can be repurposed for various platforms and purposes.
Audience profiling and understanding where they hang out [00:08:28]
Adam emphasizes the need to identify the target audience and understand their preferences and engagement platforms to tailor the video content accordingly.
Using Video for Multiple Channels [00:10:23]
Discussion on repurposing videos for different platforms like YouTube, LinkedIn, newsletters, and emails.
The Importance of Marketing Strategy [00:11:27]
Highlighting the role of marketing strategy in utilizing video effectively for business objectives.
Understanding Social First Video [00:12:30]
Explanation of creating videos specifically for social media platforms, considering the audience and platform requirements.
Standing out in a saturated video market [00:20:24]
Tips for creating compelling social first videos and strategies to differentiate yourself in a saturated video market.
Using creativity to make videos stand out [00:21:24]
An example of a successful social media campaign that stood out by taking a different creative approach.
Making service videos visually stunning [00:23:47]
How to make service videos for B2B businesses stand out by showcasing the product and using creative visuals.
The importance of subscribing [00:31:25]
Jonny emphasizes the importance of subscribing to the content and not wanting viewers to miss out on future episodes.
Reminder to subscribe [00:31:36]
Jonny reminds viewers to subscribe and mentions different platforms like YouTube and Apple Podcasts.
Closing remarks and goodbye [00:31:53]
Jonny bids farewell and says goodbye to the audience.
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