Selling Your Treatment Court
Manage episode 305049677 series 2807256
Proud of the work you and your treatment court team do and want to spread the word? Looking for ways to communicate with community partners to increase your court’s utilization? Listen as guest host Ben Yerby, the Integrated Marketing Communication Specialist for the NDCRC, welcomes Dr. Jeanne Persuit, Professor of Communication Studies at the University of North Carolina Wilmington and Director of Marketing & Communication for the NDCRC, as they discuss what integrated marketing communication is and how it can help you promote your treatment court’s work in your community, how to communicate with your audiences, and issues to think about as treatment court professionals performing in a communication role.
Chapter
1. Intro (00:00:00)
2. Background on Dr. Jeanne Persuit (00:00:29)
3. What it means to 'sell your treatment court'? (00:05:20)
4. Current Communication Tactics (00:09:22)
5. Communication Goals of the NDCRC and Treatment Courts (00:14:48)
6. Understanding Your Audience (00:19:42)
7. Communication Challenges in Treatment Courts (00:33:03)
8. Final Remarks (00:41:20)
9. Outro (00:46:09)
18 episode