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Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton
Manage episode 412611934 series 2829175
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Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients.
Resources mentioned in this episode:
- Emma on LinkedIn: https://www.linkedin.com/in/emmasexton/
- Emma’s website: https://www.emmasexton.com/
- Lead Flow Sprint: https://kaffeen.club/lfs
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <
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