Kaizen Podcast Episode 2 - Why Are You Breathing So Hard?

Kaizen - The Sweet Science of Growth

Kaizen Podcast Ep.2 - Confabulation Theory Try asking your friend “why are you breathing so hard?” and see how they will respond. Ryan Cameron aka Ryan Kind asked his listeners the question “why are you breathing so hard?” and every one justified why they are breathing so hard even though they weren’t. This is called Confabulation, when we make up a story to justify why something just happened or it’s a way that we provide meaning for a situation that we don’t quite have meaning for and lots of time it’s completely made up. Confabulate means to fill in gaps of memory by fabrication. How can we use Confabulation in business? Well, there’s already a story going on in your customers’ heads, in your friends, families, customers. So if you’re selling something ask your customers ‘could you explain to me why success is important to you.’ And it’s one of those questions where we automatically feel like we deserve success and so do your customers. Then they’ll tell you a story about why they deserve to be successful. Then you can position yourself as someone that could provide that success that they deserve.