Coach Stop Explaining Your Services To Get People To Buy
Manage episode 311643689 series 3161737
If you are ‘explaining your services’ either in your sales presentation or any material you put out online, and it’s not working? Here’s why that may be and here's what to do instead.
You see the secret is that the human subconscious already associates you with having the answers IF you show you can;
- understand their issues or
- empathise deeply with their position or
- describe their thoughts like you are inside their mind (because you have been there at one point, with regards to the audience you are speaking to.)
When you communicate this way, they automatically (& subconsciously) know that you hold information that will have, a large part of the solution for them.
In fact this is a major key factor to get results with your marketing regardless of your service. Rather than showing people your resume of why you can help them.
If you’re telling empathic stories, or including describing the problems or the emotional goals that your clients have it works like magic.
Here's my list of what to do instead of just 'randomly posting without getting traction'
- Use emotion when describing things in your material. Make it human.
- Use stories that are relatable.
- Be truthful and descriptive it goes much further than you’d think.
- Empathise because you’ve been there. (Only if it’s the truth).
- Relax a bit more when sharing.
The more you can ‘simply be you’ the better it all works.
Marketing, sales and all facets of your business.
For more resources like this see www.katemartinmentor.com
Or click the link see if there’s a time available to speak to Kate about your coaching business, here; www.katemartinmentor.com/apply
72 episode