Understanding short-term insurance habits South Africans choose to prioritise

Kaya Biz

GUEST – Andrew Fulton, Director at Eighty20
South Africa, is a country grappling with high crime rates, economic volatility and climate change. With disposable incomes under pressure, these concerns underscore the crucial role of insurance as a safety net for individuals dealing with extreme and unforeseen events. Eighty20, South Africa's leading consumer insights and data science firm, analyses the South African short-term insurance (STI) sector.
The analysis delves into the demographics of STI holders, the economic and environmental challenges impacting consumers, and the significance of understanding consumer behaviour within the sector. Short-term insurance provides coverage through policies that are typically renewed on an annual basis. This type of insurance is designed to protect against specific risks and losses, including vehicle, household and home contents insurance. It also extends to high-value items such as bicycles, smartphones, boats and airplanes. Kaya FM