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Konten disediakan oleh Chloe Thomas. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chloe Thomas atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox

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Manage episode 423085858 series 3270990
Konten disediakan oleh Chloe Thomas. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chloe Thomas atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!

Our favourite Google Ads experts from advertising agency Digital Gearbox.

In this episode, we discuss:

  • What’s new in Google Ads
  • What’s currently working
  • And what’s still working well

Dive in:

[04:56] Google can use AI to track user data.

[09:36] Google AI chat box creates ad content.

[10:49] Search ads now have single shorter headlines.

[14:29] AI, smart bidding crucial for best results.

[17:42] Tip for using Performance Max.

[22:30] Insider Tips from Becky and Jonny!

Find the notes here: https://keepopt.com/208

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 episode

Artwork
iconBagikan
 
Manage episode 423085858 series 3270990
Konten disediakan oleh Chloe Thomas. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chloe Thomas atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!

Our favourite Google Ads experts from advertising agency Digital Gearbox.

In this episode, we discuss:

  • What’s new in Google Ads
  • What’s currently working
  • And what’s still working well

Dive in:

[04:56] Google can use AI to track user data.

[09:36] Google AI chat box creates ad content.

[10:49] Search ads now have single shorter headlines.

[14:29] AI, smart bidding crucial for best results.

[17:42] Tip for using Performance Max.

[22:30] Insider Tips from Becky and Jonny!

Find the notes here: https://keepopt.com/208

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 episode

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