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Klaviyo Data Science Podcast Ep 13 | How to run a product experiment
Manage episode 317314463 series 3251385
Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Making your product experiments count
We’ve talked about quite a few aspects of data science on this podcast, but one that’s perhaps conspicuously absent so far is running experiments on your product. It’s no secret that experiments provide extraordinarily high-quality data to help you make decisions, but it’s also no secret that you only get good experimental results if you run good experiments. You’ll hear about running a good experiment and more, including:
- How experimentation fits into the design cycle
- What sorts of changes can drive unexpectedly large growth
- How to understand and adapt to counterintuitive results
Resources
- Evan Miller’s A/B testing guide: https://www.evanmiller.org/ab-testing/
Who’s who
- Michael Lawson, Senior Data Scientist
- Eric Gravlin, Lead Product Designer
- Hannah McGrath, Product Analyst II
Edited by: Michael Lawson, Aaron Goeglein
Logo by: Griffin Drigotas, Ally Hangartner from Klaviyo Design
54 episode
Manage episode 317314463 series 3251385
Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Making your product experiments count
We’ve talked about quite a few aspects of data science on this podcast, but one that’s perhaps conspicuously absent so far is running experiments on your product. It’s no secret that experiments provide extraordinarily high-quality data to help you make decisions, but it’s also no secret that you only get good experimental results if you run good experiments. You’ll hear about running a good experiment and more, including:
- How experimentation fits into the design cycle
- What sorts of changes can drive unexpectedly large growth
- How to understand and adapt to counterintuitive results
Resources
- Evan Miller’s A/B testing guide: https://www.evanmiller.org/ab-testing/
Who’s who
- Michael Lawson, Senior Data Scientist
- Eric Gravlin, Lead Product Designer
- Hannah McGrath, Product Analyst II
Edited by: Michael Lawson, Aaron Goeglein
Logo by: Griffin Drigotas, Ally Hangartner from Klaviyo Design
54 episode
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