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Defining the Right Problem with Henrik Hagemann from Puraffinity
Manage episode 421271539 series 3572853
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Welcome to the Lab to Market Leadership podcast, where we explore the journey of turning advanced science and engineering into market-ready innovations. Join Chris Reichhelm, founder and CEO of Deep Tech Leaders, as he speaks with Henrik Hagemann, CEO of Puraffinity and a Forbes 30 under 30 honoree in 2019.
In this episode, Henrik shares insights on the importance of identifying the right problem to solve via 200+ face-to-face meetings with potential customers and partners, the meticulous research process, and the journey from lab to market. Learn how Puraffinity is tackling PFAS contamination and the strategic pivots that led to their success.
Whether you're a deep tech entrepreneur or interested in the commercialisation of scientific breakthroughs, this episode is a must-listen.
Learn more about Lab to Market Leadership: https://www.deeptechleaders.com
Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders
Podcast Production: Beauxhaus
Chapter
1. Introduction and Overview (00:00:00)
2. Henrik Hagemann's Background and Early Influences (00:03:00)
3. Origin and Vision of Puraffinity (00:05:00)
4. Deep Dive into Technology and Problem Identification (00:07:00)
5. Challenges in Research and Development (00:09:00)
6. Competitive Landscape and Market Entry (00:11:00)
7. Customer Discovery Process (00:16:00)
8. The Pivot to PFAS (00:19:00)
9. Regulatory Impact and Market Urgency (00:23:00)
10. Business Strategy and Future Vision (00:32:00)
11. Closing Remarks and Outlook (00:53:00)
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