Scaling a Law Practice: Jonathan Breeden's Journey and Marketing Success
Manage episode 435392414 series 3589619
Join us in this episode of the Law Firm Accelerator as we sit down with Jonathan Breeden, a distinguished divorce attorney at Breeden Law Office from Raleigh, North Carolina. Jonathan shares his remarkable journey from starting a small law office to expanding into multiple thriving locations. We delve into the pivotal marketing changes that boosted his firm's success, including the crucial website overhaul and the importance of SEO. Jonathan highlights the power of making bold decisions, even when daunting, and how these choices led to a significant increase in leads and business.
We also explore the challenges and strategies of using Facebook advertising for direct response marketing, practical tips for managing and nurturing leads, and the value of follow-up systems and CRMs in maximizing conversions. Additionally, Jonathan offers insights into overcoming a scarcity mindset, tracking key business metrics, and the role of community involvement and content marketing in a law firm's growth.
Listeners will gain strategies for enhancing online presence, optimizing lead management, and implementing follow-up systems. Jonathan Breeden's insights on data-driven decisions and marketing challenges offer invaluable tips for scaling law firms.
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18 episode