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John Auble - Wells Fargo Advisors - Leaders in Business & Marketing Episode 3
Manage episode 172015600 series 1333186
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John is the Vice President, Marketing Program Manager, Financial Advisor (FA) Marketing Team
John Auble is an executive-level manager with more than 25 years of experience creating, implementing and tracking marketing, advertising and communications programs with increasing responsibilities in branding and digital strategy.
He is currently a marketing program manager on the FA Marketing Team within Wells Fargo Advisors and has 21 years of FA marketing experience.
His current job responsibilities include:
- Generating and managing online sales leads for the various distributed sales channels to convert into new accounts and net new assets under management (AUM)
- Developing FA marketing automation capabilities within the MyMarketing platform (marketing resource platform)
- Creating marketing pilots and programs for FAs that leverage digital media and also Wells Fargo enterprise marketing group’s best practices/successful programs & approaches
John began his career with the legacy firm as a senior advertising copywriter and has progressed, launching and managing the firm’s first public Web site, client online account access, FA Web page system and Email Express (compliance approved email blast system) prior to becoming a marketing program manager on the FA marketing team.
He began his career in direct response/direct mail and the full-service advertising agency business.
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