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#18 Jill Rowley on Partnerships, GTM, and Category Creation
Manage episode 320631132 series 3317483
Konten disediakan oleh Arthur Nobel from Knight Capital. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Arthur Nobel from Knight Capital atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, Arthur Nobel discusses Category Creation, Partnerships, and Go-to-market with our guest, Jill Rowley.
Jill was one of the first 100 employees in Salesforce and the 13th employee in Eloqua, where she helped the company grow to its IPO and exit to Oracle. Moreover, she has been an advisor for the CEO of Marketo. Jill is currently a GTM advisor at Guild Education and Fund Advisor and LP at Stage 2 Capital.
Listen out for:
1:00 Background
4:15 How do you define Go-to-market?
8:30 Recommendations for Founders on GTM
11:30 The Do’s and Don’ts of Scaling
14:10 Becoming a Platform
18:20 Category Creation
29:00 When to start with Partnerships
32:30 Activating a Channel
36:10 Incentivizing Partners
39:40 The importance of work-life balance
46:00 Content Recommendations
58 episode
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