How Lyft's Customer Focus Has Helped It Compete Against Rival Uber

Leadership Next

When David Risher became CEO of Lyft in 2023, he realized the ridesharing company had a speed problem. At the time, it took Lyft cars on average four extra minutes to arrive compared to wait times for cars from Uber, its main competitor. A year later, thanks to onboarding many more drivers onto the Lyft platform, the difference is down to 10 seconds.

On this episode of Leadership Next, Risher chats with Alan and Michal about innovation in ridesharing and Lyft's customer-centric focus, including new features designed to make women drivers and passengers feel safer when they use the platform. For Risher, transparency isn't just a buzzword: His work email is readily publicized and drivers often reach out directly with feedback. He also makes a habit of driving Lyft cars every six weeks, an opportunity to hear from customers directly as well.

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