Around The Block: New Realities In Ad-Blocked Digital Media Legal Frontiers In Digital Media podcast

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Konten disediakan oleh Media Law Resource Center (MLRC), Berkeley Center for Law, and Technology (BCLT). Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Media Law Resource Center (MLRC), Berkeley Center for Law, and Technology (BCLT) atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Legal Frontiers in Digital Media Podcast « »
Around the Block: New Realities in Ad-Blocked Digital Media

8+ y ago

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MP3•Beranda episode

Konten disediakan oleh Media Law Resource Center (MLRC), Berkeley Center for Law, and Technology (BCLT). Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Media Law Resource Center (MLRC), Berkeley Center for Law, and Technology (BCLT) atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

With Ad Blocker software reaching critical mass, both on desktop and on mobile platforms, what will be the impact on a digital media that is so largely driven by advertising revenue? This session will cover the differences between the different ad-blocking apps, the reasons for their emergence, and how platforms, publishers, advertisers, and consumers are responding to the new environment. Included will be a discussion of Ad Block Plus’s controversial “Acceptable Ads Program” in which major platforms have participated to keep their ads from being blocked. A diverse group of panelists will consider the various strategies that might be used to overcome – or co-exist with – ad blocking technology.

Panelists:
James Chadwick, Partner, Sheppard, Mullin, Richter & Hampton (Moderator)
Melissa Gallo, Senior Director, IAB Tech Lab
Nick Morgan, Copyright Attorney, Microsoft Corporation
Cooper Quintin, Staff Technologist, Electronic Frontier Foundation

http://medialaw.org/images/events/AroundtheBlock.mp3

… continue reading

38 episode

Artwork

Around the Block: New Realities in Ad-Blocked Digital Media

Legal Frontiers in Digital Media Podcast

published 8+ y ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Media Law Resource Center (MLRC), Berkeley Center for Law, and Technology (BCLT). Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Media Law Resource Center (MLRC), Berkeley Center for Law, and Technology (BCLT) atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

With Ad Blocker software reaching critical mass, both on desktop and on mobile platforms, what will be the impact on a digital media that is so largely driven by advertising revenue? This session will cover the differences between the different ad-blocking apps, the reasons for their emergence, and how platforms, publishers, advertisers, and consumers are responding to the new environment. Included will be a discussion of Ad Block Plus’s controversial “Acceptable Ads Program” in which major platforms have participated to keep their ads from being blocked. A diverse group of panelists will consider the various strategies that might be used to overcome – or co-exist with – ad blocking technology.

Panelists:
James Chadwick, Partner, Sheppard, Mullin, Richter & Hampton (Moderator)
Melissa Gallo, Senior Director, IAB Tech Lab
Nick Morgan, Copyright Attorney, Microsoft Corporation
Cooper Quintin, Staff Technologist, Electronic Frontier Foundation

http://medialaw.org/images/events/AroundtheBlock.mp3

… continue reading

38 episode

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