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Personalized vs Automated Link Building with Irina Maltseva
Manage episode 375323490 series 3405200
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In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company.
We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche.
Connect with Irina on Linkedin - https://www.linkedin.com/in/irinamaltseva/
Chapter
1. Introduction (00:00:00)
2. Irina's Background in Digital Marketing (00:01:06)
3. Hunter Uses for Link Builders (00:03:45)
4. Running Inhouse Link Building Campaigns at Hunter (00:09:03)
5. Shifting from Templated Emails to a Fully Personalized Outreach (00:14:33)
6. Irina's Current Link Quality Guidelines (00:24:32)
7. Hiring and Managing Link Builders (00:34:01)
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