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Strategies for Effective PR and Link Building with Eva Cheng
Manage episode 350603605 series 3405200
Konten disediakan oleh Aaron Anderson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Aaron Anderson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, Eva Cheng from Evolved Search walks us through her SEO background and how she started with PR link building.
We dive into the difference between proactive and reactive PR campaigns, and how to pitch effectively. What to do to pitch the right people? Let's find out!
Connect with Eva: https://www.linkedin.com/in/eva-cheng-pr
Twitter: https://twitter.com/EvaChengPR
Chapter
1. Introduction (00:00:00)
2. Eva's Background (00:01:08)
3. Proactive vs. Reactive PR Campaigns (00:02:36)
4. Pitching Based on Relevancy (00:09:55)
5. Ever Green Content for PR Campaigns (00:22:57)
37 episode
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