140. The Steps You Need to Take to Scale with Claudine Land

Life After Corporate

Starting a new business can be challenging for many prospective entrepreneurs. It takes more than just a brilliant idea to become successful. It involves precise and strategic thinking, planning, and execution. This is where a well-crafted business plan comes into play. On the most recent episode of Life After Corporate, host Deb Boulanger and guest expert Claudine Land emphasize the significance of developing a business plan to aid you in establishing and expanding your successful business. The discussion covers the valuable insights and techniques entrepreneurs can use to create a comprehensive business plan, which includes recognizing competition, forecasting finances, and developing an effective strategic plan. Ultimately, following their guidance and creating a well-crafted plan can set you up for success in the competitive world of entrepreneurship.

[00:01 13:40] Challenges Faced by New Entrepreneurs

• Lack of strategic and business planning

• Unclear understanding of target audience

• Insufficient strategy to attract customers

• Failure to use productivity tools effectively

• Lack of awareness of personal limitations in business activities

[13:41 -19:53] Prioritizing Time and Developing Time Management Skills

• Close office door and minimize distractions

• Set doable deadlines and allow for flexibility

• Prioritize tasks based on importance

• Use productivity tools to manage team and automate tasks

• Use reminders and prioritize tasks to increase productivity

[19:54 - 27:08] Prioritizing and Scaling Business Goals

• Importance of setting goals and having a business plan for guidance

• Strategic planning for scaling business from growth to higher revenue goals

• Regularly updating business and strategic plans to account for industry trends

• Outsourcing industry trend research to credible and successful companies

• Changing priorities and strategies during different stages of business growth and scaling

[27:09 - 31:57] The Importance of Market Research

• Secondary research helps scan the environment and identify trends

• Primary research involves interviewing decision-makers in the market

• Hiring a third party for market research eliminates personal bias

• Understanding industry trends helps inform marketing strategies

• Geofencing and Geo Regency can be used to target specific audiences

[31:58 - 34:37] Closing Segment

• Connect with Claudine through the links below

• Follow us on social media and leave a review

• Final words

Connect with Claudine Land

Website: https://virtualingenuityllc.com/

LinkedIn: https://www.linkedin.com/in/claudineland/

Facebook: https://www.facebook.com/Virtuallyexe

Instagram: https://www.instagram.com/virtualingenuityllc/

Claudine’s Podcast: The Virtual Ingenuity Business Podcast

Apple Podcast:

https://podcasts.apple.com/us/podcast/thevirtual-ingenuity-business-podcast/id1644909518

Spotify:

The Virtual Ingenuity Business Podcast | Podcast on Spotify

Claudine’s ClickUp affiliate link: https://clickup.pxf.io/c/4340415/1416724/16855.

Here are some another episodes you might enjoy as well:

Go to https://lifeaftercorporatepodcast.com/ for all episodes

90. Are You Underinvesting in Your Business?

36. When Necessity Really is the Catalyst for a Mother's Invention

Tweetable Quotes:

"It's important in business to know what you are capable of doing and what you need to outsource."...Claudine Land

"It's really important then to shift your marketing strategy a little bit and have that Geofencing going on and Georegncy. So we can target a specific time zone, we can target a specific building."... Claudine Land

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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com