178. New Season: How to Survive the Great Shakeout

Life After Corporate

How can you cut through the noise and truly connect with your audience in today's saturated digital landscape?

In this episode you’ll hear host Deb Boulanger emphasize the importance of amplifying your message and engaging with your audience in multiple formats. She reveals that potential customers need about 7 hours of exposure to your content before making a purchase decision and stresses the need for scroll-stopping content and direct conversations with your audience. Deb’s insights on automating key processes with technology to capture opportunities efficiently is right on target as she highlights the importance of mastering metrics to understand which strategies are most effective. But ensure you heed her warning of a potential shakeout in the coaching and consulting space. Listen for her recommendations for success and be sure to get in on her upcoming masterclass, "The 6 Figure Sales System," for those seeking more in-depth guidance. The link is below.

The Rise of Women Entrepreneurs

• The pandemic inspired many women to leave corporate jobs for entrepreneurship.

• Desire for freedom, flexibility, and work-life balance fueled this movement.

• In 2022, 31% of employees who resigned started their own businesses were women.

• This shift highlighted the potential for more money, meaning, and impact through entrepreneurial ventures.

Shifts in Corporate Landscape and DEI

• Initial surge in diversity, equity, and inclusion (DEI) roles post-2020.

• Many DEI efforts led by women faced challenges and often went unrewarded.

• Women sought entrepreneurship for a sense of recognition and better work conditions.

• Report from the World Economic Forum supports burnout as a significant factor.

The Great Boomerang and Reality Check

• Many women underestimated the effort it takes to replace a six-figure salary through entrepreneurship.

• Observations suggest a shakeout in the coaching and consulting space by 2024-2025.

• Strong business foundation and deliberate planning are keys to success.

• Clients are finding success with six-figure contracts as fractional leaders and launching group programs.

Key Strategies for Sustainable Growth

• Importance of a recurring sales framework with a steady stream of qualified leads.

• The significance of unique, amplified messaging to attract prospects and retain clients.

• Leveraging in-person and online events to maintain visibility and engagement.

• Consistent, high-quality engagement on social media to build trust and connection

Connect with Deb Boulanger

Website: https://lifeaftercorporate.com

Instagram: @deb_boulanger

LInkedIn: linkedin.com/in/debboulanger-thegreatdo-over

**Don’t forget about the 5-day Masterclass in September. Click on the LinkedIn link above and use the word “SALES SYSTEM” if you want the link to register**

Download the Life After Corporate e-Book for new Entrepreneurs Here

Go to https://lifeaftercorporatepodcast.com/ for all episodes

149. Branding Power: Impacting a Crowded World with Jordan Duval 148. Using AI in Your Business Strategies with Lauren Capwell & Lauren Shaw 136. Attracting the Right Clients with Danielle Hughes

Tweetable Quotes:

"And I also want to mention that there's a lot of fear and uncertainty going on in the outside world right now, and that is affecting people's decisions."... Deb Boulanger on mastering your inner game in these uncertain times

"So don't ever, ever, ever wing a sales conversation.".... Deb Boulanger on the importance of a structured sales conversation.

**Transcription on Request**

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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .