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#34: Starbucks Rewards - Latest Loyalty Update
Manage episode 318663383 series 3234937
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Starbucks is a truly iconic loyalty program, credited with driving over 40% of store sales in the USA.
2019 saw some major changes and improvements to the program, with a flatter structure and increasingly accessible rewards starting from just 25 stars!
Listen to this article to hear the most recent loyalty innovations from a brand that has successfully recruited over 16 million members to its program - with a clear strategy focusing on convenience, comfort and connection.
Show Notes:
1) Article - Starbucks Rewards loyalty program
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