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Unleash Fame, Fans, & Fortune Through Brand Experience: An Interview with Julie Oxberry and Michelle Du-Prât
Manage episode 430400347 series 3532273
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Have you ever wondered what sets an exceptional brand experience apart?
Unlock the magic behind top-tier brand experiences with Julie and Michelle from Household, the independent creative agency making waves in London, New York, and LA, and the creative masterminds behind some of the most immersive brand experiences. From redefining retail with the Harry Potter flagship store to innovative sustainable designs using coffee beans and pet hair, their journey to becoming a B Corp is nothing short of inspiring.
Dive into the nuances of brand experience versus experiential marketing and learn how Household turns customers into passionate fans through data-driven insights.
Ready to transform your brand? Watch now and discover how to create impactful, memorable experiences that resonate with your audience. 📈
Show Notes:
Brand Experience - “Is how a customer or a guest or any human or visitors live and experience a brand, either with full emotion, full interaction, or full practicality.” -Julie Oxberry
Superfan - “A band or a cohort of customers that are the most passionate advocates of a brand.” -Michelle Du-Prât
Resources
Door No. 3 Website
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Listen to The Empowered Challenger Podcast with Prentice Howe
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Connect with Bethany Cranfield on LinkedIn
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