The Evolution of Jack Mason with Peter Cho

Lonely Wrist: All Things Watches & Horology

Ever wondered how an industrial designer transforms into a watchmaking maestro? Peter Cho from Jack Mason is here to share his remarkable journey with us. From his beginnings at Movado to designing high-profile watches for Hugo Boss and Tommy Hilfiger, Peter's story is filled with passion, creativity, and perseverance. Listen to how Swiss and Scandinavian design philosophies influenced his work and eventually led to the creation of Jack Mason in 2015, with a focus on timeless, high-quality, and affordable watches.
Peter doesn't just talk about watches; he delves deep into the core design philosophy that sets Jack Mason apart. Learn about the brand's evolution from its early days selling through Nordstrom to its current focus on e-commerce. Peter shares personal anecdotes, illustrating how Jack Mason watches have evolved in quality and design while maintaining their approachable, classic style. Discover the meticulous thought process behind iconic models like the Pursuit pilot watch and the impact of the Strata Timer on the brand's trajectory.
We also explore the behind-the-scenes challenges of building a watch brand from scratch. From transitioning from wholesale to e-commerce to striving for a place alongside reputable names in the watch industry, Peter opens up about the mental toughness required to grow Jack Mason. Hear about the brand's commitment to creating a memorable customer experience, right down to the thoughtful packaging of each timepiece. This episode is a treasure trove of insights for anyone passionate about watches or intrigued by the art of quality craftsmanship.
Check out Jack Mason:
https://jackmasonbrand.com/

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Chapter

1. The Evolution of Jack Mason with Peter Cho (00:00:00)

2. Watch Designer's Journey With Jack Mason (00:00:09)

3. Design Philosophy of Jack Mason (00:09:33)

4. The Importance of Watch Design (00:16:41)

5. Jack Mason's Watch Design Challenges (00:30:44)

6. Watch Brand Perseverance and Innovation (00:34:57)

7. Jack Mason's Vision for Quality Watches (00:49:24)

8. Brand Experience and Watch Packaging (00:54:40)