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Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar

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Manage episode 424680733 series 2974113
Konten disediakan oleh MING Labs. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh MING Labs atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.

  continue reading

Chapter

1. Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar (00:00:00)

2. Like, how was the situation when you entered StarHub? (00:01:45)

3. There wasn't a clear definition of what digital transformation means to the company. (00:03:09)

4. Outsourcing vs insourcing and how it affects customer experience? (00:07:19)

5. How was the retail transformation of the e-commerce side and the mindset shift journey like? (00:10:52)

6. Changing user experience to get people to purchase online. (00:14:14)

7. Was there anything about incentives that was done? (00:18:28)

52 episode

Artwork
iconBagikan
 
Manage episode 424680733 series 2974113
Konten disediakan oleh MING Labs. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh MING Labs atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.

  continue reading

Chapter

1. Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar (00:00:00)

2. Like, how was the situation when you entered StarHub? (00:01:45)

3. There wasn't a clear definition of what digital transformation means to the company. (00:03:09)

4. Outsourcing vs insourcing and how it affects customer experience? (00:07:19)

5. How was the retail transformation of the e-commerce side and the mindset shift journey like? (00:10:52)

6. Changing user experience to get people to purchase online. (00:14:14)

7. Was there anything about incentives that was done? (00:18:28)

52 episode

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