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Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar
Manage episode 424680733 series 2974113
Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.
Chapter
1. Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar (00:00:00)
2. Like, how was the situation when you entered StarHub? (00:01:45)
3. There wasn't a clear definition of what digital transformation means to the company. (00:03:09)
4. Outsourcing vs insourcing and how it affects customer experience? (00:07:19)
5. How was the retail transformation of the e-commerce side and the mindset shift journey like? (00:10:52)
6. Changing user experience to get people to purchase online. (00:14:14)
7. Was there anything about incentives that was done? (00:18:28)
52 episode
Manage episode 424680733 series 2974113
Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.
Chapter
1. Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar (00:00:00)
2. Like, how was the situation when you entered StarHub? (00:01:45)
3. There wasn't a clear definition of what digital transformation means to the company. (00:03:09)
4. Outsourcing vs insourcing and how it affects customer experience? (00:07:19)
5. How was the retail transformation of the e-commerce side and the mindset shift journey like? (00:10:52)
6. Changing user experience to get people to purchase online. (00:14:14)
7. Was there anything about incentives that was done? (00:18:28)
52 episode
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