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Konten disediakan oleh Legal Talk Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Legal Talk Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
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LHLM 101: Positioning vs. Branding

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Konten disediakan oleh Legal Talk Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Legal Talk Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

We know you’re a lawyer, so what? That’s not enough. What makes you stand out? Gyi and Conrad share tips on making your practice stand out in a country awash in lawyers. Know the difference between simple branding and real positioning.

Also, a BIG change is coming to Google searches. It’s driving SEO specialists nuts. Plus, new findings from Clio show the importance of marketing your tech capabilities in a post-pandemic world. What are prospective clients looking for? Learn more at Clio.com/solo.

And of course, “Dumb Sh*t Lawyers Do” (like, say … not reading their marketing agency contracts).

Need to bone up on your marketing basics? Check out our prior LHLM 101 episode on Pay-Per-Click.

Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

  continue reading

122 episode

Artwork
iconBagikan
 
Manage episode 301837253 series 1037328
Konten disediakan oleh Legal Talk Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Legal Talk Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

We know you’re a lawyer, so what? That’s not enough. What makes you stand out? Gyi and Conrad share tips on making your practice stand out in a country awash in lawyers. Know the difference between simple branding and real positioning.

Also, a BIG change is coming to Google searches. It’s driving SEO specialists nuts. Plus, new findings from Clio show the importance of marketing your tech capabilities in a post-pandemic world. What are prospective clients looking for? Learn more at Clio.com/solo.

And of course, “Dumb Sh*t Lawyers Do” (like, say … not reading their marketing agency contracts).

Need to bone up on your marketing basics? Check out our prior LHLM 101 episode on Pay-Per-Click.

Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

  continue reading

122 episode

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