13. Using the Power of Story in Your Marketing with Melissa Reaves

MAKE YOUR MARKeting

Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and marketers. There is a lot of research out there that explains the power of stories. It boils down to the wonderful capacity stories have to create shared memories. What does this mean? In short, when we tell a story to someone, their brain reacts as if they are reliving the same thing. A story can help make our communication more predictable and easier for brains to digest. Consumers are so familiar with stories that they immediately recognize the pattern and it serves as a fast track for our ideas. My guest today, Melissa Reaves, draws upon her 20 years of tech sales, marketing, branding and professional acting to teach her clients and students how to make presentations genuine, authentic and memorable. Audiences lean in and wait for the next sentence, fully engaged and wanting more. Ready to learn how she does it? Listen in to this episode as we unpack some of the storyteller's "tricks of the trade" which will allow you to captivate, motivate, and inspire your prospects and customers. This is a good one! ~Pia Get all links, resources and show notes at https://makeyourmarketingpodcast.com