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#019 | Leading Martech teams from the inside
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Konten disediakan oleh Juan Mendoza. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Juan Mendoza atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of MSoM, I’m joined by Jon Goh. Jon is a leading Martech practitioner in the APAC region, currently serving as the automation and audience lead for Medibank Australia. Jon’s career as a marketing technology team builder has spanned roles such as leading the Martech function for a number of bluechip companies across the region and guiding the establishment of marketing technology platforms for one of Australia’s largest IT companies.
He’s passionate about enabling diverse teams to deliver big projects for big brands. Today we’re talking about just that - How to establish marketing technology in an enterprise environment, what it takes to acquire and implement Martech from a practitioner’s perspective and what can we learn about building high-performing teams in an industry which is rapidly changing.
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