Ghost Boards: Create Raving Product Fans

Making Utah

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When you have a mid-life crisis, you either buy a sports car or start a longboard company.
At least that's what Russ Warner did after 29 years in a white collar job.
Russ Warner is the self-proclaimed Chief Longboarding Officer of Ghost Boards, a company he started in 2017 after stumbling upon something his neighbor made. Ghost Boards makes customizable acrylic longboards, skateboards, and electric longboards. They can be cut into almost any shape and many don LED lights.
Russ was a born manufacturer and entrepreneur. At 8 he started his own chocolate-making business. Later in the life, he started a few different businesses. Some were successful and others faded, but the bulk of his career was spent in the mortgage industry.
It wasn't until he ordered a longboard and realized how bad the quality was that he really started to pursue working with his neighbor who had created this eye-catching longboard Russ wanted to own.
After 6 years, Russ finally convinced his business partner to start making longboards with him, and the rest is history.
Ghost Boards has ten of thousands of followers on TikTok and even more on Instagram. They also make custom branded boards for businesses, which iMpact Utah has taken full advantage of.
Listen to the full episode to learn:

• How Russ has organically grown his business
• How knowing enough about a lot of things has helped his business get off the ground
• What processes have helped Ghost Boards alleviate the challenges that come with manufacturing fully customized boards
• The perks of being willing to jump into the marketing world as a founder
• What gives Russ is youthful spirit and zest for life!

Head to iMpact Utah's YouTube Channel to see what Ghost Boards look like in the video recording of this episode.
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iMpact Utah is the business transformation partner for Utah manufacturers, helping small to large companies optimize performance, increase profits, and scale. iMpact is the only manufacturing consulting and training firm that guarantees results and is held accountable to making a measurable impact in Utah’s economy. Each year, iMpact Utah’s clients report hundreds of millions of dollars in new sales, retained sales, and cost savings as the result of working with the iMpact team. Manufacturers who work with iMpact receive support through boots-on-the-ground coaching, consulting, training, and residencies while also taking advantage of free tools, events, and content from subject matter experts.

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