Ice cream dreams

Managing innovation - creating value from ideas

Send us a textSeason of mists, mellow fruitfulness — and those rare but wonderful days when the sun smiles down benignly. I was strolling in the park, absorbing the warmth, my attention was taken by an ice cream.Or rather, to the face of a toddler who was very happily getting himself around an eminently lickable cone, with the usual results. We probably don’t really have to worry too much about the dietary impact of ice cream in situations like these because 80% of the foodstuff was being lib...